Recently, I wrote a column for Adotas called, “Brand Storytelling at its Finest.” I offered insight into my raving recommendation for TOMS shoes (fun yet simple, kick-around shoes). I also highlighted the brilliance behind the company, particularly its story: “With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.“ Move over shopper’s remorse, you can actually feel unbelievably satisfied about a purchase.
Other companies can learn a lot from TOMS and I hope to see more companies move in this direction. As an extremely selective consumer, I personally strive to invest in safe products made by companies that have a high moral compass, a commitment to high-quality products made with integrity and a selfless purpose beyond profit (e.g., preventing children from unnecessary disease).
TOMS continues to carry a heart-warming story that gives back. Here’s a video from the first shoe-drop in Argentina. Grab a kleenex!
What are your thoughts on TOMS? Do you know of other companies that give back in some way? If so, please share them.